Email marketing has been making customers click since the 1990s, but can it still promise the same ROI?
With the rise in all things mobile and many of us glued to our devices 24/7, we never really switch off. Statistics show that 33.8%* of us actively check our emails throughout the day, making every moment fair game for brands as they vie for consumers’ attention. To this end, the humble email should not be underestimated as a key influence along the purchase decision journey.
In fact, 44% of respondents to a recent survey* indicated that emails remind them to shop and lead to more frequent purchases. 16.7% of respondents also said that if a company was to send personalised emails based on their preferences and interests, they’d be more receptive to sales messaging and staying on said business’ mailing list. On top of this, with the current scope for personalisation, cinemagraphs and even emojis, there are more ways than ever to diversify your offering, harness this effective channel of communication and stand out from the crowd.
So to answer my own question, yes – email marketing is still incredibly important, and there are plenty of ways to freshen up your approach and keep customers clicking through. Luckily, my brand new Email Best Practice Guide provides everything you need to keep this important form of marketing alive and kicking ass. It covers:
- The ‘anatomy’ of an email
- Writing an effective subject line
- Avoiding spam filters
- What to measure and why
- Benchmarking your next email send
Even better, it's completely free, and you can download it here. Think of it as my gift to you, in the spirit of better email marketing.