Is it time that large social media publishers should look at the wider impact of their content strategies?
There are an incredible number of free tools or apps out there for nonprofits to use. Your nonprofit can use some of these apps or sites to greatly improve your social, email, web and visual content.
During heightened periods of political interest such as Brexit or the 2016 US Presidential Election, the media often focus on nothing else but political issues. As such, big stories can slip by unnoticed, so here's a few articles from the world of wildlife that you may have missed in the last couple of weeks.
Facebook's new fundraising tools could really shake things up for marketers in the charity sector. Once donors understand how the new donation technology works, there could be a major shift away from donating through a nonprofit’s website. Now is the time to get your heads in the material to be ready to hit the ground running when these new tools inevitably roll out to the European markets in the near future.
A round-up of the questions and answers posed to me as I presented at a recent digital strategy masterclass. Including how live streaming can be used for B2B companies, promoting brand stories through digital, and driving conversations in a B2B space.
It's been a lifetime dream of mine to see Orcas in the wild. I elected to book a tour with Firmm from an town called Tarifa in southern Spain, and the results were incredible. A bucket list item ticked off.
Email marketing has been making customers click since the 1990s, and it still has the strongest ROI of any marketing channel. I've written a free downloadable guide, bringing together the most important best practices of 2016,
The Drum Magazine asked what needs to change before mobile is considered a more serious proposition for brand advertisers. My opinion piece was featured in February's edition...
1. About marketing
Layers, layers, layers.
We've recently taken on a client who wants to promote a 5 day event at one of their stores. Coming up with the proposal made me think about how layering up social advertising could be effective, and I'm pretty pleased with what we've proposed...
Great news, but to me even 3% seems like a low bar - I'd love to see the percentage of a zoo's budget going to conservation match or exceed the percentage paid out in shareholder dividends. Even SeaWorld does better than 3%...
I believe zoos have a part to play in sparking the magic of seeing wildlife. Especially in heavily urbanised areas. Coming face to face with an animal can inspire that life long affection much more than any scree, and we need a continuous flow of generations fighting for the protection of biodiversity.